We go again,

Before today I had no thirst or drive for the air max 270. It really wasn’t my shape cut or mould for what I am looking for in a shoe. Considering the Air Max series is more fashion than function I saw no need for a runner with air when I got a perfectly good vapour-max right there that I want so desperately. That’s how I thought, the 270 was on the Back burner til further notice.

But bro that all change with the Nike Air Max 270 Utility that just released. My word it just looks so badass and considers so many design functions and suits techwear perfectly. The Prestos may be highly considered grail but to me these are superb and have a quality fusion of sneaker culture style and really hold square in the niche of faux tech.

I don’t have the sneaker with me so most of this is about the style and not the function I’m not very sure if it’s waterproof or fit for multiple terrain but in just looking at the silhouette I see dunk elements to it with the rise and upper facade.

The soles I assume grip like an air max and have a real sculptural element to the mid sole that I see the flare and really respect the detailing used all around the shoe. Honestly I’m hype. Considering all the Marketing done last year round the release and subsequent lack of enthusiasm I understand the lack of publicity Nike have around these.

I would love to speak to the designer and just want to get their take on what inspired them to take this approach to bringing together the Sneaker to this direction. Those are the type of conversations that get me going.

This Trainer really has charisma and speaks to me in a style the 270 didn’t before I love that. I love when a new design direction is taken. It’s bold and it’s trying to make a statement. Now the 270 is here and ready for competition it’s got my cosign of High not Hype bumping this way up the list of sneakers I want to cop

What do you guys think of the new design direction? It’s pretty meaningful to me

Whatever Moves Your Dial,

Not Your Typical (@nytypical)

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