Savage X Fenty Valentine’s Day 2020 Campaign

Rihanna has launched the Savage x Fenty lingerie collection for Valentine’s Day 2020 which is a collab with designer Adam Selman.

“I think Rihanna and I have such a great, fluid way of working together. She really trusts me, and I really look to her because she’s so ahead of the pulse. She’s always so instinctual about fashion — that drives me to make sure that I’m impressing her with something uniquely different,” Selman tells Fashionista. “Because of that pressure and because of the past, I don’t really feel that pressure [with this collection] because we’ve worked together so much.”

This capsule has been a year and a half in the making. “It started in 2018, actually — I don’t remember how, exactly, she approached me, but I feel like I saw her somewhere and she whispered in my ear, ‘You have to do Savage X Fenty with me,'” Selman remembers. “I just looked at her and was like, ‘Okay.'” She followed up with him a few days later, and he officially signed on.

The campaign is photographed by Dennis Leupold and features models Adesuwa Aighewi, Fiffany Luu, Joan Smalls, and Paloma Elsesser.

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